Can technology disrupt subsistence farmer?

Mercy Corps, a giant global humanitarian organisation with offices in Kenya, is on a mission. They are betting on technology to disrupt subsistence farming in Africa.

Their key theme of this year’s Annual Learning Event that was held at the Radisson Blu hotel on December 3 was “Driving Active Use in a Digital World.”

They argue that with the advancements of ubiquitous computing power, connectivity, and the advancement of analytical technologies, it is possible to deliver tailored products to a wide range of customers. The difficult question is how to deliver these solutions to the farmer. By their own admission, “appropriate solutions tailored for smallholder farmers have yet to concretely emerge.”