A Nigerian advert is stoking controversy on Africa’s priorities.
In this CNN advert, a wealthy-looking woman explains the importance of wearing masks. Poverty-stricken children try on the expensive glassy-looking brand of mask.
In the background is the advert with the message that for 2,299 Naira, the protective gear will be delivered to your doorstep by Universal Parcel Service (UPS).
The problem is that from the advertising medium to the product and the courier service, nothing is Nigerian, except the consumers. Strangely, UPS is preferred over Nigerian Postal Service (Nipost) which offers parcel services, e-commerce and logistics, financial services, mails, counters, and even a training school.
My quick research shows that Nigeria