What retailers in Kenya must get right

The future of retail is uncertain as online sales intensify their direct-to-consumer relationships. The raging coronavirus has made it possible for home delivery to take a foothold in the country. Many of would-be shoppers are locked up in their homes for fear of contracting the virus while shopping.

The direct-to-consumer relationships does not only present a challenge to large Fast-Moving Consumer Goods (FMCG) stores but will also impact sales of middle tier stores as well kiosks. It is simply going to be a major disruption as consumers get used to doorstep deliveries.